How it all started and the road ahead
We've guided organizations through multiple technology revolutions — from e-commerce emergence to cloud migration, from mobile-first to AI transformation. Now we apply two decades of strategic insight to the most significant technological shift of our lifetime.
The M in MAKOBID always stood for what drove us. And what drove us, evolved.
Foundation
Building expertise in strategic planning and digital business transformation. Marketing was our core.
Our first clients were A-brands from day one. As a marketing advisory partner, we helped organizations optimize how they managed and delivered business information.
For PricewaterhouseCoopers we led online projects, structuring the firm's knowledge and optimizing how digital information reached its audiences. For KLM / Martinair we transformed the airline's information delivery into direct online sales — e-commerce at a time when flight tickets were still sold through travel agencies.
Digital Acceleration
Navigating clients through cloud, mobile, digital marketing and data analytics revolutions.
Marketing automation became the new standard, and our knowledge of digital operations deepened with every engagement. At Centraal Beheer Achmea we managed the full spectrum of digital marketing operations — online channel management, the customer portal, and digital sales integration across B2B and B2C, all driven by data.
At KPN we did productownership and e-business marketing within the B2B segment, integrating the digital product offering with the online customer experience. For Rabobank we automated campaign management — orchestrating data-driven marketing campaigns.
AI Transformation
Applying two decades of strategic insight to the most significant technological shift of our lifetime.
Marketing is AI-driven. We design a new approach to business interaction: AI-powered digital workers that orchestrate company knowledge to automatically turn conversations into conversions — via chat, email and phone.
Browsers become buyers, questions become sales, and interactions become lasting relationships. This isn't just marketing automation anymore — it's intelligent knowledge orchestration, designing every interaction to deliver the right answer at the right time. 80% automation rates. Real metrics. Real impact.
Strategic Expansion
Two decades of expertise, bundled into specialized brands. Scaling proven solutions. Pioneering next-generation AI.
The M shifts from Marketing to Multi Agent. Two decades of expertise are bundled into specialized brands, each built on knowledge orchestration at its core.
Use Your AI handles the deployment of context-first Digital Workforces — multi agent systems integrated into every business department.
Dialog Commerce turns AI-driven conversations into conversions. Content Curve delivers qualified leads through trusted websites. CirkelNet brings AI to the circular economy. Independent brands. Shared intelligence.
Coordinated advantage. Every brand is built for seamless business integration and rapid deployment. If it doesn't move the needle, we make it better — until it does.
